Side event Striking WASH Communication: Urban Water in Depth
Updated - Monday 22 August 2011
Following the well attended and successful Striking WASH Communication event in Stockholm at the World Water Week 2010, we are coming back for round 2: How has communication and information sharing led to improved water, sanitation and hygiene (WASH) services in the urban context? Can media, marketing, public relations and advocacy make an impact? Can the impact be measured and, if so, how? What are the success stories and lessons learned from communication about WASH in cities, peri-urban areas and informal settlements?
This side event will present four or five case studies of water communications in the urban context. It aims to demonstrate how well-thought-through communication approaches and activities can contribute to increased awareness, changed behaviour and better water and sanitation management. It will provide an opportunity to gather ideas and practical tips from practitioners who will present their experience and analyse the elements that they believe contributed to their success. Discussion will focus on how best to evaluate advocacy and communications campaigns and how to gauge the contribution they make to overall programme impact.
Title: Striking WASH Communication: Urban Water in Depth
Event type: Side Event Date: 23 August
Time: 17:45 - 18:45
Convenor: IRC International Water and Sanitation Centre (IRC), the UN-Water Decade Programme on Advocacy and Communication (UNW-DPAC) and Water Supply and Sanitation Collaborative Council (WSSCC)
Programme
The World Water Week 2011 organizers have once again accepted our side event on “Striking WASH communications”, a follow-up to the first side event we organized in 2010. Followed by an interactive discussion, the one hour session will showcase five striking cases of water, sanitation and hygiene (WASH) communications in cities, peri-urban areas and informal settlements. The programme is as follows:
Chair: Nick Dickinson, IRC (Netherlands) and Ulrike Kelm, UN Water (Spain)
17:45 Welcome and Introduction: Nick Dickinson, IRC and Ulrike Kelm, UN Water
17:50 Speed presentations:
- How business-focused communications can improve sanitation service delivery in urban Uganda, by Julia Kent, Sr. Manager, Sanitation Program Services, Water For People
- Hygiene promotion in schools during the cholera outbreak in Haiti, 2010, by Daniela Giardina, Research Centre on Environmental Management for developing countries (CeTAmb) and International Humanitarian Organization (CESVI)
- Engaging the media for public health messaging: utilising national radio in Afghanistan, Sue Yardly, Sr. Public Policy Officer, Water and Sanitation, Tearfund
- Durban – two way communication helps WASH service delivery by the eThekwini Municipality, Department of Water and Sanitation, Durban, South Africa, by Neil Macleod, Head Water and Sanitation
- Children with cameras: knowledge sharing for changing the sanitation attitudes in Nepal, to be confirmed
18:15 Questions, comments and discussion. Chaired by Dave Trouba, WSSCC
18:40 Concluding remarks. Dick de Jong, IRC
Room: K11
