The sector role in a network of communication

The following diagram illustrates the web of communication that can develop. Within this matrix, communication takes place within and between the sector, other sectors, the community, and policy makers. The diagram shows different ways in which these four different groups interact, to make a network of communication.

1. Communication within the sector; between water agencies, NGOs, community associations and the private sector.
2. A two-way flow of communication; between the sector and policy makers; between the sector and other sectors, such as health or environment; between the sector and communities.
3. Communication between these other groups, influenced by the communication agenda set by the sector, but not controlled by it.

This does not imply that the water and sanitation sector is at the centre while other players spin around it like satellites. It does illustrate that the sector must take responsibility for building the links, and must place itself at the centre of its own communication strategy. Other sectors will have their own maps, in which they take centre stage