Contents

Prepared by Eirah Gorre-Dale, Dick de Jong and Jack Ling
This edition, January 1994, revised by Peter McIntyre

Foreword
Chapters:

1. Why Communication?
2. What is Communication?
3. Who are the Communicators?
4. Target audiences
5. Basic Elements for Messages
6. Preparing the Sector and Building its Capacity
7. Basic Steps for Preparation and Implementation
8. Alliances and Country Examples
9. Advocacy at Global Level

Appendix Advocacy Papers
References

Case studies:

• Safe Latrines in Bangladesh
• Organising for Change in Guinea Bissau
• Eradication of Guinea-Worm disease

Some Communication Definitions
Simplified In-country Communication Development Approach
Sector role in a network of communication