The role of imams and different institution in hygiene promotion of BRAC WASH programme

The BRAC WASH (water, sanitation and hygiene) programme aims to reach 37 million people with hygiene education and promotion. This paper describes three community-based aspects of hygiene education.
The first involves cooperation with Imams and the Masjid Council for Community Advancement, so that 12 Khutba (sermons) are delivered over time in the mosque on hygiene, sanitation and the position of women.
The second strategy for provision of hygiene/sanitation education is school hygiene promotion including construction, school brigades (health clubs), training, school committees.
The third strategy described in the paper promotes improved hygiene practices through folk media. This is carried out by the theatre groups in BRAC’s own Social Development Deportment as well as local folk media groups in the areas where the WASH programme is active.

[Paper written for the South Asia Hygiene practioners’ workshop, 1 – 4 February 2010, Dhaka, Bangladesh]