Continued

Examples

A set of examples of successful single issue-based advocacy campaigns is followed by the Implications at different levels for planning and implementing advocacy and communication programmes, and what steps to follow.

TOP books, web sites, and other on-line resources provide information about the experiences of agencies with special expertise in advocacy. For information on specialists who can help you further in your work on hygiene, you may jump to TOP Contacts. These sections, as well as the others, are interactive. You can add your contribution and comment by using the appropriate forms.

Topics

Research for advocacy and communication programmes is mainly done in the formative stage while the programme is being designed. A list of five major advocacy topics containing information on 16 issues illustrates the need to focus. The major categories are: hygiene, sanitation, gender, institutional/sector reform and resource centre development/capacity building.

Monitoring

Targets, indicators and monitoring of advocacy action are needed to check whether the programme is reaching its goals and to see where changes are called for. Impact research and evaluation methods need to be planned in advance. Two major evaluation studies dealing with hygiene promotion are looked at in more detail.

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