Information and communication tools used by IRC and partrners.
Communication design steps
Eight steps provide the basics for designing a communication programme for behavioural impact. The four-page file includes a matrix for step 2, for situational market analysis vis-a-vis the behavioural result(s). The steps are the core of a three-week course Integrated Marketing Communication for a Behavioral Impact in Health and Social Development run by the New York University in collaboration with the World Health Organization.
IMC_steps.doc (49.5 kB)
The Seventh Video: excellent advocacy tool
The Seventh Video on Community Water Supply Management produced in 2000 is an appeal to decision makers to support rural communities in their efforts to manage their water supplies. It has shown to be an excellent advocacy tool for decision makers, sector professionals and the general public.
How to use the Seventh Video
The Seventh Video on community water supply management has been compiled from six country-specific videos made on the subject. For people working in the water sector the images will be very familiar. They show the daily ups and downs in community water supply management. Watching the video will raise discussions and remarks. Here are the key messsages and questions that can be asked.
Information tools
Selection of information and documentation tools and background articles to be used in documention centres in the water and sanitation sector.
