Advocacy
IRC has provided global and local advocacy training and advisory work since the early 1990s. First as secretariat of the Information, Education and Communication working group of the Water Supply and Sanitation Collaborative Council. Since 1995 IRC staff did increasing advocacy and communication advisory work at the request of agencies in China, Ethiopia, India, Indonesia, Kenya, Nepal, Niger, Nigeria, Uganda.
Advocacy for Water, Environmental Sanitation and Hygiene
In this TOP we focus on the issue: water, sanitation and hygiene for all. The audience consists of policy makers, practitioners, educators, trainers and researchers in the fields of water, sanitation, hygieneand health, but also those involved in broader programmes for the alleviation of rural or urban poverty.
Read more or download advocacy.pdf (299.1 kB)
Communication design steps
Eight steps provide the basics for designing a communication programme for behavioural impact. The four-page file includes a matrix for step 2, for situational market analysis vis-a-vis the behavioural result(s). The steps are the core of a three-week course Integrated Marketing Communication for a Behavioral Impact in Health and Social Development run by the New York University in collaboration with the World Health Organization.
IMC_steps.doc (49.5 kB)
The Seventh Video: excellent advocacy tool
The Seventh Video on Community Water Supply Management produced in 2000 is an appeal to decision makers to support rural communities in their efforts to manage their water supplies. It has shown to be an excellent advocacy tool for decision makers, sector professionals and the general public.
How to use the Seventh Video
The Seventh Video on community water supply management has been compiled from six country-specific videos made on the subject. For people working in the water sector the images will be very familiar. They show the daily ups and downs in community water supply management. Watching the video will raise discussions and remarks. Here are the key messsages and questions that can be asked.
Advocacy and Public Awareness
Advocacy and public awareness on sewage management, Dick de Jong and Madeleen Wegelin-Schuringa (2000), a chapter for a UNEP GPA booklet and CD ROM
The ‘Seventh video’ raises many important governance issues
“The video raises many important governance issues, like partnerships and not to leave everything to communities, transparency in funds management, gender and equity for disadvantaged groups. It helps us see these issues more clearly.” “I have used it in several trainings here, to send the message”. These are two of the 11 comments made on the Seventh Video on Community Water Supply Management by eight participants of the WASH Governance Testing Workshop held in Morogoro, Tanzania, 17th and 18th November 2011.
