Communication design steps

Eight steps provide the basics for designing a communication programme for behavioural impact. The four-page file includes a matrix for step 2, for situational market analysis vis-a-vis the behavioural result(s). The steps are the core of a three-week course Integrated Marketing Communication for a Behavioral Impact in Health and Social Development run by the New York University in collaboration with the World Health Organization.

IMC_steps.doc (49.5 kB)